Embark on a sustainable journey through the world of footwear with Arnaud and Allison Vanderplancke. Together, this brother-sister duo exemplifies how responsibility and innovation pave the way toward a reduced carbon footprint in the shoe industry. Since 2017, they have been dedicated to a responsible approach for the Maniet-Luxus Group and Manexco, where they hold the positions of CEOs. These trailblazers have successfully transformed a family business into a symbol of sustainability, reshaping the future of footwear through initiatives such as the shoe eco-score and the creation of the world’s most sustainable sneaker under their eco-conscious brand, NORM.

Every day, we walk in shoes without fully grasping their ecological impact. Arnaud and Allison recognize this footprint – with 23 billion pairs produced annually, each equivalent to a 900 km flight in terms of CO2 emissions. Hence, NORM is committed to crafting sneakers that honor the planet, comprising 90% recycled materials, embodying their belief in recycling, reducing, and reusing.

In their pursuit to minimize environmental impact, they diligently oversee the group’s CSR activities while nurturing a shared passion for a greener future. Join us for an extraordinary encounter and draw inspiration from their journey. Discover, engage, and explore how, collectively, we can transition into an era of conscious consumption, one pair of shoes at a time.