We are excited to invite you to our upcoming Conscious Talk on October 16th, focusing on the crucial topic of decarbonizing media, covering both editorial content and advertisements. Bruno Liesse, Managing Director of Polaris, will kick off the session by sharing insightful study results on the subject. Following this, we will dive into an engaging discussion featuring key industry voices: Catherine Bals Head of Sustainability at Proximus, representing the advertiser’s perspective and content access provider, alongside Jean-François Zirger, RSE Consultant & ex-Associate Director at Biggie Group, who will address the ads aspect. The panel will be further enriched by Valérie Janssens from RMB, who have achieved a GOLD in the Media Sustainable Development category at the AMMA Awards. This event promises to be a thought-provoking exploration of how we can collectively reduce the carbon footprint of media operations.